Search Analytics for Your Site: Conversations with Your Customers

Search Analytics for Your Site: Conversations with Your Customers By Louis Rosenfeld, Avinash Kaushik Steve Krug
Publisher: Rose...nfeld Media 2011 | 224 Pages | ISBN: 1933820209 | PDF + EPUB + MOBI | 53 MB

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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