The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
Wiley | November 15, 2002 | ISBN-10: 0471213772 | 252 pages | PDF | 12 Mb

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow’s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide™ to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guides™ before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.

---

Download HotFile:

Hotfile Published: By: Anonymous - 12:35 PM

Google AdSense For Dummies

Google AdSense For Dummies
For Dummies | 2008 | ISBN: 047029289X | 346 pages | PDF | 10 MB

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.
AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

---

Download HotFile:

Hotfile Published: By: Anonymous - 12:04 PM

Microsoft Excel 2010 In Depth

Microsoft Excel 2010 In Depth
Publisher: Que; 1 edition | ISBN: 0789743086 | 2010 | PDF | 1152 pages | 66MB

Excel 2010 In Depth is the beyond-the-basics, beneath-the-surface guide for everyone who wants to streamline their work with Excel 2010, and get more done in less time. Legendary Excel expert Bill Jelen provides specific, tested, proven solutions to the problems Excel users run into every day: challenges other books ignore or oversimplify. Jelen thoroughly covers all facets of working with Excel 2010, and adds new chapters on Excel Web App which allows multiple users to edit a spreadsheet simultaneously. New coverage also includes: Slicer, which offers dynamic filtering of PivotTables; Sparklines, which add data visualization to any cell; Calculation engine which improves the speed and accuracy of math, financial, and statistical functions; and the new version of Solver. As with all In Depth books, Excel 2010 In Depth presents comprehensive coverage, breakthrough techniques, exclusive shortcuts, quick access to information, troubleshooting help for tough problems, and real-world examples with nothing glossed over or left out. Step-by-step instructions with icons guide readers through essential tasks such as designing tables, entering data, importing external data, designing and executing queries, and designing data entry forms and printed reports. Additional chapters on advanced form and report design emphasize data entry efficiency and presentation clarity.

* By Bill Jelen, aka MrExcel, an Excel MVP and the principal behind the leading Excel website, MrExcel.com
* Covers all aspects of working with Excel 2010, from its updated Ribbon interface to its breakthrough collaboration and improved business intelligence
* For everyone who wants to get the most out of Excel 2010, from casual users to corporate professionals

---

Download HotFile:

http://hotfile.com/dl/93288389/604c32d/QUE.MS.Excel.2010.In.Depth.rar.html Published: By: Anonymous - 12:03 PM

Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours

Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours
Sams; 1 edition (October 29, 2010) | ISBN-10: 0672333465 | PDF | 512 pages | PDF | 30 Mb

Expression Web 4 offers a fundamentally different, more powerful approach to web authoring. To make the most of it, both beginners and seasoned web professionals will benefit from a thorough, simple introduction that covers both the programs program's features and its new workflows. Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours is that book. In just 24 lessons of one hour or less, it will help readers gain true mastery, so they can build state-of-the-art standards-based Web sites and applications with far less work. In this book's straightforward approach, each lesson builds on everything that's come before, helping readers learn all of Expression Web 4's core features from the ground up - including breakthrough features like Dynamic Web Templates and SuperPreview. Friendly, accessible, and conversational, it takes readers from concept through delivery, teaching powerful techniques for designing, constructing, and even re-designing web sites for easier management and repurposing. By the time they're finished with these lessons, readers won't just understand Expression Web 4: they'll be comfortable using it in real-world projects.

---

Download HotFile:

Hotfile Published: By: Anonymous - 12:02 PM

Do-It-Yourself Web Stores For Dummies

Do-It-Yourself Web Stores For Dummies
For Dummies | 2008 | ISBN: 0470174439 | 372 pages | PDF | 14 MB

Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is her to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:

---

Download HotFile:

Hotfile Published: By: Anonymous - 8:41 AM

Organic Chemistry II For Dummies

Organic Chemistry II For Dummies by John T. Moore, Richard H. Langley
For Dummies | 2010 | ISBN: 0470178159, 0470596953 | 384 pages | PDF | 15 MB

A plain-English guide to one of the toughest courses around
So, you survived the first semester of Organic Chemistry (maybe even by the skin of your teeth) and now it's time to get back to the classroom and lab! Organic Chemistry II For Dummies is an easy-to-understand reference to this often challenging subject.

Thanks to this book, you'll get friendly and comprehensible guidance on everything you can expect to encounter in your Organic Chemistry II course.

* An extension of the successful Organic Chemistry I For Dummies
* Covers topics in a straightforward and effective manner
* Explains concepts and terms in a fast and easy-to-understand way

Whether you're confused by composites, baffled by biomolecules, or anything in between, Organic Chemistry II For Dummies gives you the help you need — in plain English!

---

Download HotFile:

Hotfile Published: By: Anonymous - 8:39 AM

Certification and Security in Health-Related Web Applications: Concepts and Solutions

Certification and Security in Health-Related Web Applications: Concepts and Solutions
Publisher: Medical Information Science Reference | 2010 | PDF | 326 pages | ISBN: 1616928956 | 10.17 Mb

Health-related Web applications have provided advanced services, such as telemedicine, to patients and doctors. However, with the creation of these applications has come the need to record, process and store medical information by following standard and lawful procedures, to protect medical data from unauthorized access, and to ensure continuity and constant availability of healthcare services. Certification and Security in Health-Related Web Applications: Concepts and Solutions aims to bridge the worlds of healthcare and information technology, increase the security awareness of professionals, students and users and highlight the recent advances in certification and security in health-related Web applications.

---

Download HotFile:

http://hotfile.com/dl/93277297/4076d97/1616928956WebHealth.rar.html Published: By: Anonymous - 8:18 AM

Learn How To Draw - Drawing Lessons

Learn How To Draw - Drawing Lessons
English | PDF | 348 pages | 11.04 Mb

---

Download HotFile:
 
http://hotfile.com/dl/93271312/7a90f68/Learn.How.To.Drrawing.Lessons.rar.html  Published: By: Anonymous - 8:17 AM

Diamond Nanotechnology: Synthesis and Applications

Diamond Nanotechnology: Synthesis and Applications by James C. Sung, Jianping Lin
Pan Stanford Publishing | 2009 | ISBN: 9814241415 | 260 pages | PDF | 36 MB

This book on nanodiamonds is the first of its kind. Nanodiamonds are indispensable for polishing industrial materials (e.g. computer hard drives and read heads) and advanced ceramics (e.g. silicon carbide and gem diamond). This book is valuable for those dealing with nanodiamonds, as well as those interested in a general education of nano-sized materials.

Diamond in the Sky
The Nanodiamond Connection of Life and Consciousness
Dawn of the Diamond Age
Diamond Synthesis in Perspective
Micron Fines and Nanodiamonds
Dynamite Diamond
Nanodiamond Applications
Biological Applications of Diamond
Amorphous Diamond as Thermionic Energy Converters
Fluorinated DLC for Tribological Applications
Gem Diamond Growth

---

Download HotFile:

Hotfile Published: By: Anonymous - 8:15 AM

Writing for Animation, Comics, and Games

Writing for Animation, Comics, and Games
Publisher: Focal Press | 2006 | PDF | 248 pages | ISBN: 0240805828 | 6.89 Mb

Satisfy the demands of today's entertainment writing industry & create scripts for multiple visual genres!

---

Download HotFile:

http://hotfile.com/dl/93268376/f8d1fd9/0240805828.pdf.html Published: By: Anonymous - 8:13 AM

Producing Independent 2D Character Animation: Making & Selling A Short Film

Producing Independent 2D Character Animation: Making & Selling A Short Film
Publisher: Focal Press | 2003 | PDF | 432 pages | ISBN: 0240805135 | 36.5 Mb

PRODUCING INDEPENDENT 2D CHARACTER ANIMATION takes an in-depth look at the artistry and production process of cel animation in a friendly, how-to manner that makes the sometimes tedious process of animation enjoyable and easy to understand. This book guides animators through every step of planning and production; includes examples of actual production forms, organization tips, screen shots, and sketches from the pre- to post-production processes; and contains detailed information on the hardware and software used to complete each step.

By mapping out the course of how his small studio brainstormed, created, then produced its award-winning animation, TIMMY'S LESSONS IN NATURE, Mark Simon explains to animators what it takes-both creatively and resource-wise-to get their animations to market.

Includes exclusive interviews with Oscar-nominated independent animator Bill Plimpton, Craig McCracken, creator of the POWER PUFF GIRLS, Craig "Spike" Decker of SPIKE & MIKE'S SICK AND TWISTED FESTIVAL OF ANIMATION, David Fine & Alison Snowden who are the Academy Award-Winning producers of BOB AND MARGARET, Cartoon Network's Senior Vice President of Original Animation, Linda Simensky, and Tom Sito, Co-Director of OSMOSIS JONES...as well as others.

* Take your project from concept to creation, then take it to market
* Learn story development, character design, audio recording, editing, ink and paint, compositing, and the software available to enhance your animated films
* Complete with project organization guidelines, production forms, as well as work samples, trial software, and eight animations on CD-ROM!

---

Download HotFile:

http://hotfile.com/dl/93268387/4a1dd12/0240805135.pdf.html Published: By: Anonymous - 8:13 AM

Creative Illustration by Andrew Loomis

Creative Illustration by Andrew Loomis
Publisher: Viking Press | 1947 | PDF | 300 pages | ISBN: 051713635X | 34.95 Mb

---

Download HotFile:

http://hotfile.com/dl/93268436/9d28f2d/051713635X.pdf.html Published: By: Anonymous - 8:12 AM

Chess: Nigel Davies The English Opening

Chess: Nigel Davies The English Opening
Elearining | 377.73 MB

The repertoire analysed on this new DVD is based around the move order 1 c4 and 2 g3. Following a short introduction (in which he shows how beat Nigel Short in a mere five moves – albeit when the future World Championship challenger was only eight years old), GM Davies methodically works through all of Black’s reasonable options of meeting 1 c4.
He starts with 1…e5 (12 lectures) and then moves on to 1…c5 (8 lectures). Next up is 1…e6 (8 lectures), followed by 1…Nf6 (6 lectures), 1…c6 (2 lectures), before concluding with coverage of 1…Nf6 2…g6, 1…f5 and 1…b6 (one lecture each).

---

Download HotFile:

http://hotfile.com/dl/93223534/c4dbac4/Nig....part1.rar.html
http://hotfile.com/dl/93223536/9726ca2/Nig....part2.rar.html Published: By: Anonymous - 8:12 AM

The Natural Way to Draw: A Working Plan for Art Study

The Natural Way to Draw: A Working Plan for Art Study
Publisher: Mariner Books | 1990 | PDF | 240 pages | ISBN: 0395530075 | 44.86 Mb

Great for the beginner and the expert, this book offers readers exercises to improve their work.

---

Download HotFile:

http://hotfile.com/dl/93268466/db1cea0/0395530075.pdf.html Published: By: Anonymous - 8:10 AM

New Drawing on the Right Side of the Brain Workbook: Guided Practice in the Five Basic Skills of Drawing

New Drawing on the Right Side of the Brain Workbook: Guided Practice in the Five Basic Skills of Drawing
Publisher: Tarcher | 2002 | PDF | 160 pages | ISBN: 1585421952 | 103.27 Mb

Millions of people have learned to draw using the methods of Dr. Betty Edwards. Now, in an essential companion to her bestselling classic, Edwards offers readers the key to mastering this art form: guided practice in their newfound creative abilities.

Here are forty new exercises that cover each of the five basic skills of drawing. Each practice session includes a brief explanation and instructional drawings, suggestions for materials, sample drawings, and blank pages for the reader's own drawings. Also provided in this spiral-bound workbook is a pullout viewfinder, a crucial tool for effective practice. While The New Drawing on the Right Side of the Brain focused primarily on portrait drawing with pencil, this workbook gives readers experience in various subject matter-still life, landscape, imaginative drawing-using alternative mediums such as pen and ink, charcoal, and conté crayon.

For all those who are taking a drawing class, who have already received instruction through a book or course, or who prefer to learn by doing, this volume of carefully structured "homework" offers the perfect opportunity to reinforce and improve their skills and expand their repertoire.

---

Download HotFile:

http://hotfile.com/dl/93268545/a0e7965/1585421952.pdf.html Published: By: Anonymous - 8:09 AM

3D for the Web: Interactive 3D animation using 3ds max, Flash and Director

3D for the Web: Interactive 3D animation using 3ds max, Flash and Director
Publisher: Focal Press | 2004 | PDF | 328 pages | ISBN: 0240519108 | 10.36 Mb

Gives a comprehensive overview of creating 3d animations for the web.

---

Download HotFile:

http://hotfile.com/dl/93268613/b4e6b1a/0240519108.pdf.html Published: By: Anonymous - 8:08 AM

Character Animation in 3D, : Use traditional drawing techniques to produce stunning CGI animation

Character Animation in 3D, : Use traditional drawing techniques to produce stunning CGI animation
Publisher: Focal Press | 2004 | PDF | 264 pages | ISBN: 0240516656 | 7.04 Mb

Improve your animation by fully understanding the key 2d skills before using a computer!

---

Download HotFile:

http://hotfile.com/dl/93268622/6fcc421/0240516656.pdf.html Published: By: Anonymous - 8:07 AM

The Complete Book of Drawing Techniques: A Complete Guide for the Artist

The Complete Book of Drawing Techniques: A Complete Guide for the Artist
Publisher: Arcturus | 2004 | PDF | 208 pages | ISBN: 0572029160 | 20.67 Mb

---

Download HotFile:

http://hotfile.com/dl/93268629/dbddaad/0572029160.pdf.html Published: By: Anonymous - 8:06 AM

Lathework: A Complete Course

Lathework: A Complete Course
Publisher: Nexus Special Interest | 2003 | PDF | 196 pages | ISBN: 1854862308 | 33.91 MB

Here is a complete course by Harold Hall, based upon the author's successful series of lathe projects originally written for Model Engineers' Workshop magazine. When read together, they represent a complete course in model engineering from basic techniques to ambitious projects.

---

Download HotFile:

http://hotfile.com/dl/93274738/6cd04a4/3659.rar.html Published: By: Anonymous - 8:05 AM

Dot-Dash to Dot.Com: How Modern Telecommunications Evolved from the Telegraph to the Internet

Dot-Dash to Dot.Com: How Modern Telecommunications Evolved from the Telegraph to the Internet
Publisher: Springer | 2010 | PDF | 301 pages | ISBN: 1441967591 | 121.94 Mb

Telecommunications is a major global industry, and this unique book chronicles the development of this complex technology from the electric telegraph to the Internet in a simple, accessible, and entertaining way. The book opens with the early years of the electric telegraph. The reader will learn how the Morse telegraph evolved into an international network that spanned the globe, starting with the development of international undersea cables, and the heroic attempts to lay a trans-Atlantic cable. The book describes the events that led to the invention of the telephone, and the subsequent disputes over who had really invented it. It takes a look at some of the most important applications that have appeared on the Internet, the mobile revolution, and ends with a discussion of future key developments in the telecommunications industry.

---

Download HotFile:

http://hotfile.com/dl/93274891/dc78d92/1441967591.pdf.html Published: By: Anonymous - 8:05 AM

Candy Making For Dummies

Candy Making For Dummies (For Dummies (Cooking))
Publisher: For Dummies | 2006 | ISBN 0764597345 | PDF | 384 Pages | 8 MB

How sweet it is! More than 100 recipes plus terrific tips and tricks
Explore the art of cooking candy and create sweet masterpieces!
If you want to concoct irresistible treats for your friends and family, this book gets you cooking! You'll discover proper techniques and use them to create incredible candies. Recipes range from fondues to fondants, simple meltaways to decadent truffles, fun kids' treats to cream-filled delicacies. Indulge!

---

Download HotFile:

Hotfile Published: By: Anonymous - 10:24 PM

iPod touch For Dummies

iPod touch For Dummies
For Dum-mies | 2009 | ISBN: 0470505303 | 240 pages | PDF | 10,8 MB

The perfect full-color guide to the iPod touch for both Mac and Windows users
Your iPod touch can do so many things. With this full-color guide, you can get hip to all your iPod touch has to offer and take full advantage of the iTunes store and the App Store, as well
You'll start by learning how to manage the multi-touch interface and setting up iTunes. Then you'll discover how to connect to the Internet via Wi-Fi, receive and send e-mail, get directions and use maps, play games, download and watch movies, shop for cool new apps at the App Store, and much more.

---

Download HotFile:

Hotfile Published: By: Anonymous - 10:23 PM

Digital Video - January 2011

Digital Video - January 2011
True PDF | 36 pages | English | 13.21 MB

Digital Video magazine has served the information needs of professionals involved in the production, postproduction and delivery of digital video. Written and produced by experts in the field, Digital Video provides objective, hard-hitting, and in-depth product information.

---

Download HotFile:

http://hotfile.com/dl/93098569/e017893/dv_jan.rar.html Published: By: Anonymous - 10:22 PM

Macworld - January 2011 (Spain)

Macworld - January 2011 (Spain)
PDF | 116 Pages | Spanish | 53 Mb

---

Download HotFile:

http://hotfile.com/dl/93100219/4a0d5cb/Macworld_Espana_2011-01.rar.html Published: By: Anonymous - 10:22 PM

Tech and Learning - January 2011

Tech and Learning - January 2011
English | True PDF | 68 Pages | 10 Mb

Tech and Learning is compiling a compendium of the people most important to the creation and advancement of the use of technology in education. Our first 30 honorees are plucked from the past: the founding fathers and mothers whose inventions, declarations, and theories set the table for where we are today.

---

Download HotFile:

http://hotfile.com/dl/93101546/82b0f93/tech_learning_01-2011.rar.html Published: By: Anonymous - 10:21 PM