Advertising Basics: A Resource Guide For Beginners

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  Advertising Basics!
  SAGE Publications Pvt. Ltd | 2004-03-15 | ISBN: 0761998101 | 180 pages | PDF | 14 MB

  
  
  This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media
  
  
  

  
  

  

  
  

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