Enterprise & Small Business: Principles, Practice & Policy
Financial Times Management; 2 edition | December 30, 2006 | ISBN-10: 027370267X | 592 pages | PDF | 4 MB
Financial Times Management; 2 edition | December 30, 2006 | ISBN-10: 027370267X | 592 pages | PDF | 4 MB
This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student.
With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses..
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