- The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients
W. W. Norton & Company | 2005 | ISBN: 0393704629 | 320 pages | PDF | 10 MB
Focusing on basic business principles and strategies.
The initial hype about coaching has deflated, and the profession is coming down to earth. This book explains the current state of the coaching profession and offers basic advice and strategies so that you can plan your practice to operate well on the contemporary business terrain. Whether you are an established coach or just starting out, this book is for you.
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