Ryan Deiss & Perry Belcher - Traffic & Conversion Summit | 4.6 GB
Ryan is Mr. Conversions. He is an uber successful membership site publisher who owns seven different niche-interest "membership site businesses" in health and fitness.... finance.... business-to-business - with over 12,000 people paying from $19 to $197 a month. And, in 2007, he sold off two such businesses he built from scratch for over One Million Dollars.
Ryan got his start while still in college, working as an intern at a dot.com company that went bust in The Dot.Com Crash of 2000. Over the next few years, he experimented with different Internet business models and opportunities until, in 2004, perfecting his ‘ membership site business' with continuity income. He continues to use this replicatable strategy to find new markets, launch, build and in some cases sell one info-business after another. His strategy is simple: "Find a market where I can quickly find at least 1,000 people willing to pay at least $20 to $100 a month to be part of a community and access and share content. Such a business can then grow with its own cash while still spinning off a good income." (P.S. I felt a little weird writing my own bio, so I had Perry write that section above. and speaking of Perry...)
Perry Belcher
The $10,000,000 Traffic Man
Perry Belcher: Love him or hate him, Perry is one-of-a-kind...and truly one of the most extraordinary marketers I've ever known. He has sold more online than almost every so-called "guru" in the market today COMBINED, and has forgot more about marketing in his 13 years online that most will ever know. Even after loosing EVERYthing a couple of years ago in a bout with the government (I'll let him tell you about that) Perry has bounced back hard producing thousands of new sales and building a new list of over 100,000 rabid buyers in just a few months. Perry is traffic. He has spent over $10,000,000 of his own money on Google Adwords, $3,000,000 on Yahoo so he clearly "gets" paid traffic. At the same time, however, he also has over 90,000 followers on Twitter and his blog network generates thousands of visits every single day, so he also understands how to generate loads of FREE TRAFFIC. Believe me, if you want to know traffic, Perry's your guy. Moreover Perry is my friend. I know him, like him and trust him and he has earned the respect of most every great marketer I know. (P.S. Perry wrote that part too...just kidding)
Session One: Dirt Cheap Traffic
"Adwords Stripping" 6 Ways To Slash WASTE in Google Adwords Allowing You To Grab Traffic From Google at 20-30 Cents on the Dollar
"Domain Jamming" Our sneaky way to trick Google in to thinking your URL is a direct-on MATCH for any search term
"Red Pinning" Find EXACTLY where your customers live and how to target them on a LOCAL level for 10% of the cost of National Ads
"CTR Busting" How to CRUSH any competitor in 6 hours or less and send them home crying to mamma.
"Dwarfing Campaigns" Why 90% of your Content Network keywords never see the light of day and how to fix it. This will shock you.
"Drive-Time Scheduling" How to determine when to run ads for the highest ROI and where. (HINT: One of our best-kept secrets is Germany...)
"Make Google Your Affiliate" [SUPER NEW!] Using one "little known program" Google will manage EVERTHING for you for a piece of the action. Just pay them a commission and they are yours.
"Thought Stringing" 100% Voodoo Ninja - How to REALLY read the minds of your prospects and spy on their private emails to find what their ready to buy at any given moment.
Session Two: Facebook AdPower
"How to laser-target Facebook's 355 million daily users and turn them in to the most rabid buyers on your list"
"FaceBook Ad Creation Magic" Why some our ads make us the most money when NOBODY clicks on them. [OUR BEST AD TEMPLATES INCLUDED]
"Facebook Data Mining" Finding your share of the 355,000,000 Facebook Users That Are Proven Buyers. [CHECKLIST INCLUDED]
"The FaceBook Sandwich Page" Used by a student of ours to make over $10,000 a day ONLY using Facebook (And we're giving YOU the template...)
"Neuro Targeting Inside Facebook" How to advertise to ONLY the most targeted leads you already know meet your customer criteria and have the ability and desire to buy.
"FaceBook Organic" How to use Facebook ads to fatten your FaceBook fan list (HINT: These leads can be worth up to $4 per month EACH!
Session Three: "The Big Show" CPV, CPA and Placement Ads
How to make 100X more money on the "Big Boy" networks than on Pay Per Click alone. WARNING: Don't play here without an insider's help!
True, this is where the $10M and up per year guys all rock-it, but it's shark infested waters. Learn it and you're rich...screw it up and you're done. (P.S. Almost NOBODY teaches how to do this.)
"CPV Domination" How to swipe customers from right under your competitor's nose. Imagine walking into a store, lining up all the customers and walking them across the street to your place...with their credit cards in their hands... We'll lead the way.
"Starve the Ponies and Feed the Stallions" 18,000 sales a month! Imagine. That's what happens when you hit a winner in the CPA networks. It's kind of like an Internet marketer winning "American Idol" only it ain't that hard. This is where the whales swim.
"Page Leaping" Most people glaze over content advertising because they don't understand it or have screwed it up in the past. Here is a FACT: Content accounts for a full 2/3 of our traffic on Google and Yahoo. Best of all, it's wicked-cheap and it converts better than search.
"Billy Club Ad-Buying" Got a winning offer? Don't even screw with PPC. There is 20X - 50X more "Placement" traffic available online than PPC. Here's how you can CRUSH IT in even hyper-competitive niches like FOREX (not for the faint of heart).
Session Four: "Fusion Marketing
"Offline to Online Advertising is Quietly Making Many Players
Millionaires Without Spending a DIME Online -
Here's how they do it..."
"Classified Ad Traffic" Turn dirt-cheap national classified ads that run for pennies a paper per week into "solid gold" green buyer leads for almost any niche.
"My, Drop Me a Line" Trick that increase offline opt-ins by 1000% instantly. (I absolutely guarantee you've never heard about this sneaky little trick until now.)
"Psychic Postcards" that register qualified buyers to webinars and teleseminars automatically using the strongest power ever...curiosity.
"Trickle Systems" Our system that combines Email, Snail Mail, FAX, Text Messaging and Voice Blasts to increase traffic 10X to almost any promotion - kills for high-dollar offers
"Lumpy Mail for JV Deals" Wanna get on a big fish's radar? We'll share the best working "Lumpy" tricks of all time that simply won't allow a potential partner to ignore you.
"Bounce Back Offers" How to trade for free traffic in other people's product and promo packs. Most people (even your competitors) will mail your promotion to their best customers for you...if you know how to ask.
Session Five: "Teleseminars & Webinars
"Yes, webinars and teleseminars for traffic! This is our #1
Source of NEW Leads - Really! Plus I make a TON of money while I'm building my list. You'll understand once you're here..."
"Webinar JV's" Why webinar and teleseminar JV partnerships make more money that any other JV deals, produce way more traffic & leads for you and are the easiest to sell to new partners.
"1-2-3-Punch" How to get 3x as many people to register for your webinars and how to make tons of $$$...whether they show up or not.
"Free Webinars That Pay Now" How I make IMMEDIATE income from webinars days before they ever go live. (Sometimes as much as $10,000 without actually "selling" anything.)
"Evergreen Webinar Repay Traffic" How to get affiliates to promote webinar replays forever and keep sucking leads from their lists...
"Perpetual Launches" How to turn a webinar replay and a few emails into a never-ending launch. This one tactic alone can become the core of your marketing machine. (It is for us.)
"Mock Up Signups" Use our G2W clone webinar sign-up template to generate fresh leads for old webinars.
"My Personal Webinar Checklist Explained" I'll give you the step-by-step system that took me over a year to develop as my gift to all my guests who attend. This is a training worth $3000 all by itself.
Session Six: "Undercover List Building
"How to get thousands of "spot-on" targeted people to happily add themselves to your mailing list - without YOU having to
give away the farm"
"Conversion Models Explained" Understanding that there are two basic conversion models helps. Knowing the one people use most produces an average of 10X the result of the other.
"Red Hot Lead Magnets" Want to convert 5X as many opt-ins? A hot lead magnet is the answer. This one change will easily double most businesses overnight.
"Selling The Opt-In" 5 Simple bullets that sell your prospects on becoming customers, plus our proven & tested TEMPLATE to go along with it.
"Sandwich Pages" This little known tactic from the dating market crushes over free, ebooks, videos or mini-courses and only takes 5 minutes to create.
"Sniping Leads From Google" You can GAME Google for leads, even though people say Google hates salesletters and squeeze pages we have proven both are WRONG!
"Blogging for Opt-ins" I get tons of opt-ins from my blogs and you can't hardly find the form. Less is more when it comes to blogs...but it has to be done just right.
"NLP Arrows" We have proven in several of our niche markets tat subtle arrows that you may not even see with the human eye effect opt-in rats by up to 50%. We'll show you how to use them and give you our graphics TEMPLATES to rip-off for your own.
"The Cartoon Squeeze" We didn't want this test to work, but it did, a lot! A simple 5-step cartoon and my voice on the phone DOUBLED my opt-in rate over a real live video. Use our CHECKLIST for this for fast results.
"The Deiss Squeezer" This one I'll admit is sneaky, so sneaky in fact Frank Kern, John Reese & Jeff Walker promptly knocked me off (with permission of course) and beat EVERY control they had for opt-in conversions. You get this TEMPLATE too.
"Free Standing Report Sites" Creating landing pages designed 100% to give away a lead magnet got me 22,373 new leads on my last launch with just two mails. [DESIGN TEMPLATE INCLUDED]
"Opt-In Action Triggers" Opt in borders, placement, form fields & action button can sway an offer by 50% easy
Session Seven: "Crafting Offers That CRUSH
"How to turn lookers into starving buyers by creating ridiculous offers that kill your competitors and have JV partners begging to promote your stuff"
"Competition Crushing" How to dismantle your competition piece by piece, keep their best and scrap the rest to create the ultimate offer in any niche
"Buyer Profiling" Use our profiling checklist to hone down to EXACTLY who your customer is, where the live on and off line. [Checklist Included]
"Peeling The Onion" Our psychological model of determining buyers true motivations. It's easy, fast and you'll be shocked with the answer 80% of the time.
"Captain Hook" Most marketers miss the hook...and they fail. In my opinion this is the SINGLE BIGGEST FACTOR in an offers success of failure. We'll show you how we develop ours and even help you to uncover yours in a class exercise. (WARNING: This Session Is Rated: Aaargghhhh!!!!)
"Throat-Grabbing Headlines" If they don't read it they can't buy it. That's why the greatest headline writers in the world make HUGE salaries. I'll show you how to "borrow" their best ZINGERS to suck your readers in like a mobile home in a tornado.
"12-Step Sales Copy Structure" This template makes anyone a B+ copywriter in just a day with a few exercises. I'll prove it in class...HINT: It's modeled from sexual relationships... [TEMPLATE INCLUDED] took 8 years to develop
"Easing The Buying Process" 3 Streamlining methods that make spending money with you easier and watch your sales skyrocket. Our example handouts will make this a breeze.
"Decoy Pricing" The biggest variable after the headline in conversions is price. Our new decoy pricing model makes your offers more irresistible wile getting you top dollar for your products. Follow our tested [GUIDELINE FORMULA] for best results
"Conveying Your Message in Video" Salesmanship in print can be conveyed EVEN BETTER in video. Follow our simple 5-point guide and your videos should do the heavy lifting in your sales pages.
Session Eight: "Selling Design
"Design elements of your website can make as much as an 800% difference in your readability, sales conversions
and lead generation - With our best tweaks, tricks and
tested elements you will crush it"
"Strategic Graphics Placements" One graphic should be placed to the left of your text and all others to the right for highest conversions. Do you know which one?
"Colors that Sell and Colors That Repel" Colors of backgrounds, buttons, borders all make a difference in conversions. We have tested each element extensively and you get ALL the results.
"Readability Tests" If they can't read it they can't buy it. New simple font change can increase readership to everything you create by 50-70%. And more readers equals more buyers.
"Doodles & Attention-Getters" Buyers usually scan...they don't read. If you understand this you can use doodles and attention-getters to direct the eye of your buyers along a path that ends with them entering in their credit cards into your order forms.
"Video Includes" Where you place video on the page is different on sales pages and opt in pages even different still for upsells. We will explain all the rules complete with test data.
"Johnson Boxes, Highlighters, Bolding, Dropcaps" Ever wondered when... to Johnson box content, when to highlight? What should be bold, italics, underlined etc... Now with our copywriting "CHEAT SHEET" you'll never wonder again. Plus, your copy will move like a rocket.
"Virtual Product Images" Nobody really sells products online...they sell pictures of products. We'll talk about why product shots matter, and why you can almost NEVER get the image you need using a camera.
"BRAND NEW: The Trust Box" People want to know who they are dealing with. This radical act of transparency has gained the trust of many buyers on our websites. Plus, the video element will amaze you.
"Ugly Duckling Buy Boxes" Where do I buy? Believe it or not, this is probably one of your customer s biggest questions. Make your buy area LEAP off the page WITHOUT scaring your customers away and you win. We'll show you how...
Session Nine: "Tripling Average Size
"Upsells, downsells, cross sells, and click button upgrades can make you TEN TIMES as much money as your core sales do - Marketer's who don't uses these actions are amateurs. Don't be a chuckle-head...you can do this!"
"Checkbox Ad-On Sales" Simple checkbox add on can pay ALL your overhead every month. This is a simple change to make no matter how non-technical you are.
"Single Click Upsells" The BIGGEST news in the "A" list Internet marketing world. Understanding how to put the upsells in place will be critical to your SURVIVAL in the future. Who else is going to show you this?
"Physical Copy Upsells" 40% conversions on an upsell? Yes! If you sell digital information you NEED this upsell, but if you over do it you'll screw it up for sure...we'll show you the right way.
"The Bucket Offer" If apples cost $1 wouldn't a basket-full for $2 be a slam-dunk sale? That's the bucket offer, our second best converting upsell. (HINT: It works because people can easily do the math in their heads.)
"Slack Adjusters" Big ticket upsells and downsells can totally change a slow day into a major victory. We are currently offering $1000 upsells on $27 product sites with a 4% conversion rate. Do the math on that.
"Instant JV Backend Promotions" Don't have a high-ticket backend product? Promote someone else's and start raking in cash on the back end of your sales. We'll show you where to find the highest converting offers and make the JV deals to assure the highest payout.
"Webinar Trials" Webinar registrants buy BEFORE the webinar. I can show you how to make big money before your webinars even air. This is simple...but VERY easy to screw up.
"The Un-Coaching Model" High ticket coaching makes tons of money but usually is a giant time suck. We have perfected a coaching model that our students love but requires only 4 hours a month to maintain no matter how many students you have. We'll show you how to set one up in your own business...
Session Ten: "Iron Cage Follow-up
"How to make money from every customer you ever acquire from any means for life. FACT: Most of the growth an any business comes from the customers they already have. Discover..."
"Email Trickery" Email is changing. Deliverability, HTML, VIDEO...here you'll learn what we do an what's working now. Increased open rates, click-throughs and conversions = $$$
"Hybrid Affiliate Offers" Pre-affiliate videos, mini-review sites and rolling affiliate launches are just a few of the affiliate promotion tricks up our sleeves.
"Flipping The Affiliate's Switch" Our #1 source of new affiliates are customers. This can be a delicate transition but you will never find a better affiliate than an uber-satisfied customer. I'll show you how...
"Membership Uprising" This simple strategy can take a reasonable number of your email subscribers to paying members and paying members to VIP level members every month on auto-pilot. Really slick and man does it ever work!
"Rolling Launches" This is a BIGGIE! Imagine a product launch in you business going off every single week. This requires software [INCLUDED] and just a little planning (we have three every week). You're gonna love this...
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