John Cato, «User-Centered Web Design»
Addison Wesley | ISBN: 0201398605 | 2001 | PDF | 320 pages | 7.9 MB
The most effective web sites are those that can attract and keep customers by being user-friendly and easy to navigate -- using a web site is a discretionary activity, where the user is king and can easily move elsewhere if presented with ambiguities or confusing options. Web sites MUST be designed with the user as the primary concern if they are to succeed.
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