Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Product Description
This book is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.
This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
While many of us will recognize a good, well-thought-ouLink :
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